AUSTIN, Texas—After numerous rumours and a supposed “several billion dollars” spent on R&D, Nvidia’s first consumer graphics cards based on its Pascal architecture are here: the GTX 1080 and GTX 1070. The GTX 1080 will retail for $599 (~£450), $50 more than the GTX 980 cost at launch, while the GTX 1070 will retail for $379 (~£270), again $50 more than the previous generation card. The 1080 launches on May 27, with the 1070 following on June 10.DSC09539-980x655.jpg

While it’s surprising Nvidia has raised the price of its flagship graphics cards—particularly given AMD’s bold claims that its Polaris architecture will offer VR-ready performance at a “mainstream” price point—the company claims that both cards are significantly faster than its current flagships, the GTX Titan X and GTX 980 Ti, which retail for $1000 (£800) and $650 (£550) respectively. In the case of the GTX 1080, Nvidia claims it’s twice as fast as the Titan X in certain VR applications and three times as energy efficient—it even says it’s faster than dual-SLI 980 setup.DSC09525-980x655

The performance boost comes from the combination of a new GPU microarchitecture (Pascal) with a leaner TSMC 16nm FinFET manufacturing process. The GTX 1080 also makes use of faster Micron GDDR5X memory, resulting in an impressive 10Gbps memory pipe. Meanwhile, the GTX 1070 will use standard GDDR5 memory.DSC09523-980x655

Nvidia hasn’t revealed the full technical specs for the cards—likely saving them for when reviews drop later this month—but did confirm that the GTX 1080 will push around 9 TFLOPS of (likely single-precision floating point) performance from a chip built around 7.2 billion transistors. By comparison the Titan X pushes around 7 TFLOPS from its 8 billion transistors. The GTX 1070 is said to push 6.5 TFLOPS.DSC09522-980x655

10: Gaming Perfected

NVIDIA’s new flagship GeForce GTX 1080 is the most advanced gaming graphics card ever created. Discover unprecedented performance, power efficiency, and gaming experiences—driven by the new NVIDIA Pascal architecture. This is the ultimate gaming platform. #GameReady.


The GeForce GTX 1080 gives you amazing speed and power efficiency.


2560×1600 Max Settings


Virtual Reality
Rise of the Tomb Raider (DirectX 12)
The Witcher 3: Wild Hunt



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Relative Performance
GeForce GTX 980
GeForce GTX 1080

Nvidia revealed its newest cards last night, the GeForce GTX 1080 and GTX 1070, both of which overtake its current top-of-the-line product in performance, efficiency and especially price.

The GTX 1080 will be on shelves May 27 and costs $699. Nvidia’s current best-in-class graphics card, the Titan X retails for about $1,000. It is less powerful and much less efficient than the GTX 1080, according to a graph shown during Nvidia’s reveal event last night.

Nvidia revealed its newest cards last night, the GeForce GTX 1080 and GTX 1070, both of which overtake its current top-of-the-line product in performance, efficiency and especially price.


The GTX 1070 will buy Titan X-level performance for $449. It launches June 10. The prices are for boards directly from Nvidia and select partners. Other manufacturers will offer custom boards starting at $599 and $349, Nvidia said.

As a point of reference, the GTX 1080 is faster than two GTX 980 cards running together. Nvidia’s live stream last night boasted all kinds of numbers for their new technology, based off the Pascal architecture, which to date has been used only in high-end supercomputers.

The demonstration showed Epic Games’ new MOBA, Paragon, running at 60 frames per second throughout, while its GPU clock ran at 2.1 GHz, and its memory clock at 5508 MHz at 67 degrees celsius, on a card that is neither air-cooled nor water-cooled. Epic Games co-founder Tim Sweeney participated in the demonstration.

Nvidia CEO Jen-Hsun Huang said billions of dollars in research and development built Pascal, resulting in a consumer product that is very power efficient while offering “irresponsible amounts of performance.” Huang promised both cards would be overclockable but didn’t provide further details as to how.

A promotional video listing the hardware’s specifications is below.




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